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Sep 17, 2021

10 Simple Steps To Doubling Your Online Store's Conversion Rate

Let's look at 10 effective ways to boost your e-commerce site's conversion rate to go above and beyond average.

Whether you use content marketing, paid ads, or affiliates to drive traffic to your online store, each visitor who leaves without making a purchase is a missed opportunity. Addressing Conversion Rate Optimization (CRO), or to put it another way, website sales optimization, is critical.

When a user completes a required action on your e-commerce website, it is referred to as a conversion. A sale is usually required, but it could also be as simple as adding an item to the cart or signing up for a newsletter.

As a result, your e-commerce conversion rate is dependent on the process of guiding your prospects toward your desired outcomes while tracking their progress. According to a survey of more than 70 e-commerce marketers, 64% of them say conversion rates are between 3% and 5%. While the conversion rate of your store will undoubtedly vary depending on your industry, price point, target demographics, and other factors, the 3-5% range can serve as a starting point for better understanding and augmenting your customer journey.

We'll share ten simple tips in this article to help you improve your e-commerce conversion rate and capitalize on the growing digital market.

1. Increasing the speed of your website

Increasing the page speed of your website will improve the user experience and satisfaction of your customers. Surprisingly, if your website takes longer than two seconds to load, 53% of your visitors will abandon it. In fact, even a single second of lag can result in a 7% drop in conversions, so consider increasing website loading speed as an important part of the e-commerce Conversion Rate Optimization process.

What can you do to improve the page speed of your website?

  • Check the speed of your website; how quickly does it load?

  • Compress the sizes of your images for better optimization. This will help you save a lot of space on the website source because pictures with sharp clarity take up less space.

  • To store a version of your website that can be delivered on demand, use website caching.

  • For geographical advantages, deploy a Content Delivery Network (CDN).

2. Keep the layout and design simple and clean.

A clean and simple design will make it easier to discover and engage with the features of your e-commerce store. A positive user experience on your website will aid your customers in making quick purchasing decisions. Confusing user interfaces account for 80% of online shopping cart abandonments. You want your leads to have a smooth, seamless experience that directs them to the information they need to make crucial decisions regarding your product or service. The search bar on your website should be prominent to ensure this. On average, 30% of visitors to e-commerce sites use the site's search function. More specifically, visitors who find what they're looking for are more likely to convert. Your website's call-to-action (CTA) buttons should be noticeable without being intrusive. The color of a CTA button can have an impact on its effectiveness.

3. Optimize your website for both desktop and mobile devices.

Because you have no idea what devices your target customers use, optimizing your e-commerce website for both mobile and desktop platforms is critical. By using a responsive design, you can reach the largest possible audience with your products and increase conversions. Even if you expect users to be desktop-based, since Google has switched to a mobile-first indexing strategy, your website must be mobile-friendly. Currently, mobile e-commerce accounts for 50% of the market. You can't afford to overlook mobile users. Regardless of the channel or platform, keep your e-commerce website responsive for every device and optimize the viewing experience.

4. Include high-resolution product photos and videos.

A complete image or product video on a single page is the most useful thing for a customer. Some optimization tips are provided below that you can use right now without spending any money. Keep in mind, however, tip #1. If these high-res photos or videos slow down your site, you're going to have to find a balance between these points.

  • Produce a high level of interactivity with product images. Allow customers to customize the photos by pinching, zooming, rotating, and scaling them.

  • To create a sense of focus, use a white background around the product.

  • If at all possible, use high-resolution images.

  • Make use of a wide range of photo angles and options.

  • You can use a variety of paid and free tools to improve the images on your website nowadays.

A high-quality product image is sufficient, but for a more comprehensive presentation, a product video is preferable. If you haven't already, make some product videos for your website and see what a difference it makes.

5. Use Cart Abandonment Software

The global rate of cart abandonment in the e-commerce industry is close to 70%.

In the event of recurring bounces, such as when a user visits your site, adds an item to their cart, and then leaves, use cart abandonment software. In this case, abandoned cart software can assist you in identifying the causes and devising a plan to improve your website's conversion rate.

Users who have added items to their shopping cart, entered their email and other information, and then left your website, is when the software comes into play. It allows you to send users follow-up emails with their cart contents and a coupon code for a discount when they finish their orders.

6. Easy Checkout Process

If your website's checkout process is too long, complicated, or unusual, you risk losing a lot of customers. Buyers are more likely to purchase your products if you have a streamlined and straightforward checkout process. When making a purchase, prospects and leads are often hesitant to enter their personal credit/debit card information. Installing and displaying the required security certificates on the payment page can work wonders. Just make sure you don't give them any reason to be suspicious of your website or make it difficult for them to trust it.

Allow buyers to checkout as guests. You should avoid requiring customers to register in order to purchase from your online store. Allow customers to browse and complete their purchase without having to go through the time-consuming registration process. If they're happy with the results, they'll go through the process of signing up for future purchases!

Recall an online shopping experience you've enjoyed in the past. Consider the elements that made it effective and emulate the process on your site.

7. Play around with the CTA copy.

Generic CTAs such as "Sign up" and "Start trial" will not result in the highest conversion rates. Spend some time improving the copy, and you'll find it's a simple way to win. Begin with a CTA that begins with the word "yes." It's psychologically effective because it presents the offer in a positive light. For example, say, "Yes, I want [your offer]!"

8. Provide a no-questions-asked money-back guarantee.

We understand as marketers and business owners that customers want to avoid taking risks. They won't invest in something unless they're fairly certain they'll get what they paid for. A money-back guarantee can help to alleviate these concerns and overcome objections.

9. Set a timer for the countdown.

When time is running out, it's natural to feel anxious. Adding a countdown timer to your landing page could be just the thing to capitalize on this feeling. Using a countdown timer, according to Neuroscience Marketing, can increase urgency, resulting in a higher conversion rate.

CXL also explains how a limited-offer sign with a countdown clock helped one brand increase sales by 332%. The addition of a time limit, which should only take a few minutes, can boost your conversions immediately.

10. Combine SEO and conversion rate optimization.

The goal of keyword optimization is to do more than just drive traffic to a website. You can increase both traffic and conversions by combining SEO and CRO. This is ideal for an online store and you don't need to sacrifice one in favor of the other. SEO is the process of optimizing content for search engines in order to improve a website's ranking. CRO (conversion rate optimization) improves the content of visitors and customers in order to encourage them to complete the CTA.

Conclusion

Improving your marketing return on investment means increasing your conversion rate. The more users you convert, the greater the impact your current traffic has on your bottom line. The above suggestions are a great place to start when it comes to strategically improving your conversion rates. Keep in mind that some of these are more likely to produce positive outcomes for your company than others. The most important thing is to define your objectives, collect data, and run objective tests to see what resonates with your target audience.

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Martin Dominic Banguis Contributor
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